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The aim of the study is to determine the microbial, physico‐chemical and nutritional changes that take place during the four‐day traditional preparation of wine from the fruits of Marula (Sclerocarya birrea subspecies Caffra) tree in Zimbabwe. It must be noted that Marula is documented as a drought‐resistant plant.

The fruits used in the study were taken from four trees growing in different locations. The fermenting microbial populations were isolated using potato dextrose, tomato juice and nutrient agars, and then identified to genus level using simple biochemical tests. The physico‐chemical changes determined were pH, titratable acidity, sugar and alcohol content. The alcohol content was determined using the Anton Paar beer analyzer, while nutritional changes, evaluated as changes in ascorbic acid (vitamin C) levels, were determined using the 2, 6 dichlorophenolindophenol titrimetric method.

During fermentation there was a gradual decrease in the bacterial population, and an increase in yeast counts. The pH and sugar contents decreased, while the average alcohol content increased to an average 2 per cent. The fermented Marula juice retained 72 per cent of the initial ascorbic acid content (a decrease from 133 to 96 mg/100 g) compared with orange juice subjected to similar conditions, which retained 40 per cent ascorbic acid levels (decrease from 60 to 24 mg/100 g).

The low pH of Marula wine could contribute to the microbiological safety of the product and relative stability of ascorbic acid. Marula wine produced after four days of fermentation is still an importance source of ascorbic acid.

The purpose of this paper is to present how organisations in South Africa are using social media. The paper further explores the value of social media to South African organisations and if it is important for an organisation to have a social media presence.

The study used quantitative research methods to answer the main research question and sub-questions.

The data collected revealed that most organisations in South Africa are using social media for free advertising, CRM and marketing. The popular social media sites used by these organisations are Facebook and Twitter, with LinkedIn increasing in popularity. The data further revealed that social media is important in organisations for relationship building, contact keeping advertising, marketing, attracting customers, brand management and information gathering.

The role of social media is changing, it was initially a marketing tool, but the findings revealed that majority of organisations are using social media for free advertising, CRM and marketing. Social media is an easy CRM tool that offers effective and efficient capabilities.

It is important to use integrate social media with the organisations processes to market and advertise new products, it is an instant and cost-saving way of communicating with customers, and helps in reaching and attracting new customers.

Social media is important for keeping contact and building relationships with customers, advertising and marketing, way to attract customers, brand management tool and gathering information.

The study provides guidance to how organisation can use social media, identifying the value of using social media and highlighting the importance of social media in an organisation in the South African context.

This study aims to test the dynamic impact of public debt and economic growth on newly democratized African countries (South Africa and Namibia) and compare the findings with those of newly democratized European countries (Germany and Ukraine) during the period 1990–2022.

The methodology involves three stages: identifying the appropriate transition variable, assessing the linearity between public debt and economic growth and selecting the order m of the transition function. The linearity test helps identify the nature of relationships between public debt and economic growth. The wild cluster bootstrap-Lagrange Multiplier test is used to evaluate the model’s appropriateness. All these tests would be executed using the Lagrange Multiplier type of test.

The results signify the policy switch, as the authors find that the relationship between public debt and economic growth is characterized by two transitions that symbolize that the current stage of the relationship is beyond the U-shape; however, an S-shape. The results show that for newly democratized African countries, the threshold during the first waves was 50% of GDP, represented by a U-shape, which then transits to an inverted U-shape with a threshold of 65% of GDP. Then, for the European case, it was 60% of GDP, which is now 72% of GDP.

The findings suggest that an escalating level of public debt has a negative impact on economic growth; therefore, it is important to implement fiscal discipline, prioritize government spending and reduce reliance on debt financing. This can be achieved by focusing on revenue generation, implementing effective taxation policies, reducing wasteful expenditures and promoting investment and productivity-enhancing measures.